Gen-Y May Be Ready to Buy Cars After All
It’s become gospel that Gen-Y buyers simply don’t care about cars, that they’re happy to live at home with their parents simply tweeting and texting to friends. But a new study counters that...
View ArticleNew Study Challenges Conventional Wisdom About Millennial Motorists
A new study challenges the conventional wisdom that younger buyers just aren't all that interested in buying a new vehicle. They are surprisingly “passionate” about cars - but want their vehicles to...
View ArticleNine in Ten Millennials Say it’s “Important” to Own a Car
Conventional wisdom suggests Millennials would rather text - or bike - than drive. But a new study could stand that belief on its head. The report finds nine of 10 in Gen-Y want to own a car. More from...
View ArticleNissan, Enterprise Team Up on New College Carsharing Program
Nissan is teaming up with Enterprise, the largest U.S. car rental service, in a new carsharing service that, it hopes, will eventually transform young renters into shoppers. More from...
View Article
